Chapter 012200 mm
One step ahead
A studio year in review. Seven short chapters, ten minutes.
Chapter 021700 mm
Broke the mold
Three decisions that changed how we work.
Fewer, longer projects
We cut the roster from fourteen clients to six and doubled the average engagement.
Design and code in one room
Every project now ships as a working prototype, not a PDF.
Fridays off the clock
Four-day weeks since March. Output went up, not down.
Chapter 031500 mm
The numbers
What changed once the roster got smaller.
Chapter 041250 mm
How we work
Seven weeks, four phases, one team the whole way.
Listen
Interviews with the people who will use it, not just the ones who pay.
Prototype
A clickable version in the browser before any polish.
Build
Design and engineering in the same file, every day.
Hand over
Documentation, a recorded walkthrough, and a quiet exit.
Chapter 05820 mm
In their words
Three clients, unedited.
“They asked better questions than our own team did.”Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency's final deliverable.”Tomas L. · Founder, Brine
“Every review felt like a working session, not a presentation.”Priya M. · CMO, Lumen
Chapter 06560 mm
Then and now
Same people, different shape.
Last year
- Fourteen clients
- PDF deliverables
- Five-day weeks
- Pitch decks every month
This year
- Six clients
- Working prototypes
- Four-day weeks
- Zero pitches
Chapter 07Lens open
What's next
Four things we have already started.
- Open a second room in Lisbon
- Publish the process as a playbook
- Ship two products of our own
- Keep the week at four days