L07+21.60

One step ahead

A studio year in review. Seven short chapters, ten minutes.

L06+18.00

Broke the mold

Three decisions that changed how we work.

Roster

Fewer, longer projects

We cut the roster from fourteen clients to six and doubled the average engagement.

Craft

Design and code in one room

Every project now ships as a working prototype, not a PDF.

Time

Fridays off the clock

Four-day weeks since March. Output went up, not down.

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The numbers

What changed once the roster got smaller.

projects shipped
day week
pitch decks written

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How we work

Seven weeks, four phases, one team the whole way.

Week 1

Listen

Interviews with the people who will use it, not just the ones who pay.

Weeks 2–3

Prototype

A clickable version in the browser before any polish.

Weeks 4–6

Build

Design and engineering in the same file, every day.

Week 7

Hand over

Documentation, a recorded walkthrough, and a quiet exit.

L03+7.20

In their words

Three clients, unedited.

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Then and now

Same people, different shape.

Last year

  • Fourteen clients
  • PDF deliverables
  • Five-day weeks
  • Pitch decks every month

This year

  • Six clients
  • Working prototypes
  • Four-day weeks
  • Zero pitches

L01+0.00 · ground

What's next

Four things we have already started.

L08 · proposed, drawing notes
  1. 01Open a second room in Lisbon
  2. 02Publish the process as a playbook
  3. 03Ship two products of our own
  4. 04Keep the week at four days

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