One step ahead
A studio year in review. Seven short chapters, ten minutes.
Seven stopsOne roadTen minutes
Broke the mold
Three decisions that changed how we work.
Fewer, longer
The roster went from fourteen clients to six.
One room
Design and code together, shipping prototypes not PDFs.
Four-day weeks
Fridays off the clock since March.
The numbers
What changed once the roster got smaller.
projects shipped
day week
pitch decks written
How we work
Seven weeks
Four phases, one team the whole way.
Listen
Week 1. Interviews with the people who will use it.
Prototype
Weeks 2–3. A clickable version in the browser.
Build
Weeks 4–6. Design and engineering in the same file.
Hand over
Week 7. Docs, a recorded walkthrough, a quiet exit.
In their words
Three clients, unedited.
“They asked better questions than our own team did.”Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency's final deliverable.”Tomas L. · Founder, Brine
“Every review felt like a working session.”Priya M. · CMO, Lumen
Then and now
Same people, different shape.
Last year
- Fourteen clients
- PDF deliverables
- Five-day weeks
- Monthly pitches
This year
- Six clients
- Working prototypes
- Four-day weeks
- Zero pitches
What's next
Four things, already started.
- Open a second room in Lisbon
- Publish the process as a playbook
- Ship two products of our own
- Keep the week at four days