One step ahead
Studio year in reviewA studio year in review. Seven short chapters, ten minutes.
Seven chapters
Ten minutes
One studio
Broke the mold
Three decisions that changed how we work.
Fewer, longer projects
Fourteen clients cut to six.
Prototypes, not PDFs
Design and code in one room.
Fridays off the clock
Four-day weeks since March.
The numbers
What changed once the roster got smaller.
projects shipped
day week
pitch decks written
How we work
Seven weeks, four phases, one team the whole way.
Listen
Week 1. Interviews with the people who will use it, not only the ones who pay.
Prototype
Weeks 2–3. A clickable version in the browser before any polish.
Build
Weeks 4–6. Design and engineering in the same file, every day.
Hand over
Week 7. Documentation, a recorded walkthrough, and a quiet exit.
In their words
Three clients, unedited.
“They asked better questions than our own team did.”Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency's final deliverable.”Tomas L. · Founder, Brine
“Every review felt like a working session.”Priya M. · CMO, Lumen
Then and now
Same people, different shape.
Last year
- Fourteen clients
- PDF deliverables
- Five-day weeks
- Monthly pitches
This year
- Six clients
- Working prototypes
- Four-day weeks
- Zero pitches
What's next
Four things we have already started.
- Open a second room in Lisbon
- Publish the process as a playbook
- Ship two products of our own
- Keep the week at four days