A studio year in review

One step ahead

Seven short chapters on what we changed, what it cost, and what came back.

Chapter 02 of 07

Broke the mold

Three decisions that changed how we work.

Roster

Fewer, longer projects

We cut the roster from fourteen clients to six and doubled the average engagement.

Craft

Design and code in one room

Every project now ships as a working prototype, not a PDF.

Time

Fridays off the clock

Four-day weeks since March. Output went up, not down.

Chapter 03 of 07

The numbers

projects shipped
day week
pitch decks written
Chapter 04 of 07

How we work

Week 1

Listen

Interviews with the people who will use it, not just the ones who pay.

Weeks 2–3

Prototype

A clickable version in the browser before any polish.

Weeks 4–6

Build

Design and engineering in the same file, every day.

Week 7

Hand over

Documentation, a recorded walkthrough, and a quiet exit.

Chapter 05 of 07

In their words

“They asked better questions than our own team did.”
Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency's final deliverable.”
Tomas L. · Founder, Brine
“Every review felt like a working session, not a presentation.”
Priya M. · CMO, Lumen
Chapter 06 of 07

Then and now

Last year

  • Fourteen clients
  • PDF deliverables
  • Five-day weeks
  • Pitch decks every month

This year

  • Six clients
  • Working prototypes
  • Four-day weeks
  • Zero pitches
Chapter 07 of 07

What's next

  • Open a second room in Lisbon
  • Publish the process as a playbook
  • Ship two products of our own
  • Keep the week at four days