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Section A
Cover
One step ahead
A studio year in review. Seven short chapters, ten minutes.
Drawn September 2026 · Revision B · Seven plates
1Seven plates
2Ten minutes
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Section B
Decisions
Three decisions changed how the studio works
Six clients, not fourteen
The roster was cut by more than half, and the engagements got longer.
Design and code in one room
Every project ships as a working prototype instead of a PDF.
Four-day weeks since March
Fridays came off the clock and the output went up, not down.
1Roster of six
2One room
3Four-day week
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Section C
Measured
The year, measured
projects shipped
day week
pitch decks written
192% retained
2Six shipped
3Zero pitches
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Section D
Method
Seven weeks, one team
Week 1 · Listen
Interviews with the people who will use it, not only the ones who pay.
Weeks 2–3 · Prototype
A clickable version in the browser before any polish.
Weeks 4–6 · Build
Design and engineering in the same file, every day.
Week 7 · Hand over
Documentation, a recorded walkthrough, and a quiet exit.
1Listening first
2Quiet exit
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Section E
Testimony
In their words
“They asked better questions than our own team did.”Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency’s final deliverable.”Tomas L. · Founder, Brine
“Every review felt like a working session.”Priya M. · CMO, Lumen
1Kite
2Brine
3Lumen
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Section F
Comparison
Then and now
Last year
- Fourteen clients
- PDF deliverables
- Five-day weeks
- Monthly pitches
This year
- Six clients
- Working prototypes
- Four-day weeks
- Zero pitches
Same people, different shape
1Fourteen
2Six
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Section G
Programme
What’s next
- Open a second room in Lisbon
- Publish the process as a playbook
- Ship two products of our own
- Keep the week at four days
Three to draw, one to hold
1Lisbon room
2Four days, held