Studio year in review
One step ahead
Seven short chapters on what we changed, what it cost, and what came back.
Running time10 min
Chapters7
Who this is for
Clients, collaborators, and the two people who asked why we stopped writing pitch decks.
01 / 07
Chapter 2
Broke the mold
Three decisions that changed how we work.
Roster
Fewer, longer projects
We cut the roster from fourteen clients to six and doubled the average engagement.
Craft
Design and code in one room
Every project now ships as a working prototype, not a PDF.
Time
Fridays off the clock
Four-day weeks since March.
02 / 07
Chapter 3
The numbers
Projects shipped
Day week
Pitch decks
03 / 07
Chapter 4
How we work
Week 1
Listen
Interviews with the people who will use it, not just the ones who pay.
Weeks 2–3
Prototype
A clickable version in the browser before any polish.
Weeks 4–6
Build
Design and engineering in the same file, every day.
Week 7
Hand over
Documentation, a recorded walkthrough, and a quiet exit.
Chapter 5
In their words
Three clients, unedited.
“They asked better questions than our own team did.”Nadia R. · Head of Product, Kite
“The week-two prototype was more useful than the last agency's final deliverable.”Tomas L. · Founder, Brine
“Every review felt like a working session, not a presentation.”Priya M. · CMO, Lumen
Net promoter score
05 / 07
Chapter 6
Then and now
Last year
- Fourteen clients
- PDF deliverables
- Five-day weeks
- Pitch decks every month
This year
- Six clients
- Working prototypes
- Four-day weeks
- Zero pitches
Chapter 7
What's next
Four things we have already started.
Lisbon
Open a second room.
Playbook
Publish the process.
Two products
Of our own, this time.
Four days
Keep the week where it is.