Rounded cards

A grid of rounded boxes

Roster

Fewer, longer projects

Six clients instead of fourteen, each with a named lead.

Time

Fridays off the clock

Four-day weeks since March, with output unchanged.

Method

Prototypes, not decks

Working code in week two, reviewed on real phones.

Carousel

Swipeable boxes with dots and arrows

Nadia R., Head of Product, Kite

They asked better questions than our own team did.

Priya M., CMO, Lumen

Every review felt like a working session, not a presentation.

Tomas L., Founder, Field

We shipped in week three what we had planned for June.

Ines A., COO, Harbor

The handover doc was the first one our team actually read.

Ring charts

An animated donut per metric

Stat tiles

Big number, small label

projects shipped this year
shorter delivery time
of clients came back
a week, since March

Bar rows

Horizontal bars with values

Timeline

Steps along a line

Week 1

Listen

Interviews with the people who will use it.

Weeks 2 to 3

Prototype

A clickable version before any polish.

Weeks 4 to 6

Build

Design and code in one room, shipped weekly.

Week 7

Hand over

Docs and a recorded walkthrough.

Comparison

Before and after, side by side

Last year

  • Fourteen clients at once
  • PDF deliverables
  • Pitches every quarter
  • Five-day weeks

This year

  • Six clients, one lead each
  • Working prototypes
  • Referrals only
  • Four-day weeks

Quote

One big pull quote

“Every review felt like a working session, not a presentation.”
Priya M. · CMO, Lumen

Bullet reveal

Points that appear one by one

  • Open a second room in Lisbon
  • Publish the process as a playbook
  • Train two new leads by autumn
  • Keep the roster at six clients

Pills

Small keyword tags

2026seven chaptersno pitch decksfour-day weeksix clientsopen playbook

Image frame

Rounded media with a caption

The prototype in week two, on the client's own phone.

Code block

A monospace snippet

deck.config.jsexport default {
  slides: 7,
  wheel: true,
  theme: "dark",
  accent: "#f05a1e",
}

Journey path

Numbered stops on a snaking line

Client needs a specialist
Their GP mentions you

A referral, not an advert.

They look up your site

Ten seconds to decide.

They find your posts

You already answered their question.

They feel confident

Before a single call.

New client

Arc list

Rounded pills stepping down a drawn arc

How the work runs

Five stages, seven weeks.

Listen first

Interviews before proposals.

Prototype in week two

Clickable, in the browser.

Build in the open

Design and code in one room.

Hand over quietly

Docs and a recorded walkthrough.

Diagram cards

Cards with a line-art glyph that draws itself

A modern alternative

Replaces direct debit without the wait.

See use case
One payment surface

In-app, on the web, in person.

See use case

Feature tiles

Icon in a tinted disc above a short claim

Fewer, longer projects

Six clients instead of fourteen.

Fridays off the clock

Four-day weeks since March.

Prototypes, not decks

Working code in week two.

Overlap circles

Two or three big discs that overlap

Problem

Referrals arrive warm, then go cold while people look you up and find nothing.

Solution

Publish the answers first, so the search confirms the referral instead of ending it.

Funnel

Stages narrowing, with drop-off rates

Column chart

Vertical bars with one highlighted

Line chart

One trend line that draws itself

Dot matrix

A grid of dots where some are filled

2×2 matrix

Items plotted on two axes

Playbook Weekly posts Rebrand New office

Hub and spokes

One centre, labels on lines around it

Researchweek 1 Prototypeweek 2 Buildweeks 3–6 Handoverweek 7 Supportongoing

Cycle

Numbered steps around a closed loop

Ship something

Small enough to land in a week.

Watch it used

Sessions, not surveys.

Cut what failed

Delete before you add.

Write it down

One page, in the repo.

Slope chart

Two dates joined by lines that rise or fall

Staircase

Steps that climb to the right

  1. 01Ad hoc

    Whoever is free answers.

  2. 02Written down

    One page per process.

  3. 03Measured

    Numbers reviewed monthly.

  4. 04Automatic

    The system does it.

Flow nodes

Boxes joined by arrows

Referralfrom a GP
Your siteten seconds
Your poststhe deciding moment
Bookingproposed

Roadmap

Gantt-style bars across quarters

Checklist

Ticked items with a few still open

  • Cut the roster to six clients
  • Moved to a four-day week
  • Publish the playbook
  • Open the second room

Big number

One enormous figure and a sentence

of last year's clients came back without a pitch
01 / 30